Title: Audience Overview report
Author: joshua
Published: June 10, 2024
Last modified: June 15, 2026

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 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [Measuring and reporting performance](https://docs.parse.ly/user-handbook/measuring-reporting-performance/)
 3. [Reports guide](https://docs.parse.ly/user-handbook/measuring-reporting-performance/reports-guide/)
 4. Audience Overview report

#  Audience Overview report

The Audience Overview report provides detailed information about a site’s audience
on a month-by-month basis.

Follow Parse.ly’s [guide to creating reports](https://docs.parse.ly/measuring-reporting-performance/reports-guide/create-new/)
to create a new Audience Overview report.

**Notes**

In order to run the Audience Overview report, Parse.ly must have logged at least
3 months of data. Otherwise, “No matches” will be seen when choosing a month during
report creation.

The Audience Overview report uses slightly different methodology to calculate visitor
totals than the Parse.ly dashboard. As a result, users should expect a variance 
of 1-5% in visitor totals. Page view data in the report should align with the dashboard.

If you don’t see the option to create an Audience Overview report, please contact
Parse.ly Support at [support@parsely.com](https://docs.parse.ly/user-handbook/measuring-reporting-performance/reports-guide/support@parsely.com?output_format=md).

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Example of an Audience Overview report.

## Use cases

 * The Audience Overview report is helpful for those within an organization who 
   are concerned with reporting on a high level.
 * This report monitors the month-to-month change in [visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/),
   duration of visit, time between visit, and breakdown between [new and returning visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/new-returning/).
 * This report can be used as a scorecard for publishers who want to increase returning
   visitors in order to boost loyalty and convert paying subscribers.

Last updated: June 15, 2026