Title: Search referrals
Author: bethurban
Published: July 8, 2025
Last modified: September 24, 2025

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 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [Measuring and reporting performance](https://docs.parse.ly/user-handbook/measuring-reporting-performance/)
 3. [Understanding Parse.ly calculations](https://docs.parse.ly/user-handbook/measuring-reporting-performance/calculations/)
 4. Search referrals

#  Search referrals

The search referrals metric is key to any content-driven SEO strategy. This helps
shed light on which author’s content brings the most traffic to your site via search,
what topics resonate well with search users, which site sections often draw audiences
through search engines, etc.

## Use cases

 * Make the most of existing content using the search referrals metric. Find pages
   that are already driving some traffic from Google and update them. Make sure 
   each page includes updated links, relevant calls to action, and related content.
 * Search referrals can catch if any posts are dropping in traffic, indicating you
   need to update keywords or information in that post.
 * Share search referral stats and information with teams that run paid programs
   to increase ROI and click-through rates on search ads.

Last updated: September 24, 2025