Title: Recirculation rate FAQs
Author: bethurban
Published: July 8, 2025
Last modified: January 9, 2026

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [Measuring and reporting performance](https://docs.parse.ly/user-handbook/measuring-reporting-performance/)
 3. [Understanding Parse.ly calculations](https://docs.parse.ly/user-handbook/measuring-reporting-performance/calculations/)
 4. [Recirculation rate](https://docs.parse.ly/user-handbook/measuring-reporting-performance/calculations/recirculation-rate/)
 5. Recirculation rate FAQs

#  Recirculation rate FAQs

## Who can view recirculation rates in the Parse.ly Dashboard?

Everyone with [access to your Parse.ly network or site](https://docs.parse.ly/account-management/users/),
regardless of [permission level](https://docs.parse.ly/account-management/users/roles-permissions/),
can use the [recirculation rate](https://docs.parse.ly/measuring-reporting-performance/calculations/recirculation-rate/)
metric.

## Where can I find recirculation rate in the Parse.ly Dashboard?

Recirculation rate is seen on the [Posts tab](https://docs.parse.ly/dashboard/posts-tab/)
of the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/) and individual [post details pages](https://docs.parse.ly/dashboard/posts-tab/post-details/).

### Posts tab

From Posts, use the drop-down “Sort by” menu to sort by recirculation rate:

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-142-scaled.png)

Sorting the Posts tab by recirculation rate.

### Post details pages

On a post’s details page, its recirculation rate is included in its factoids:

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-144.png)

A post’s recirculation rate seen in its factoids.

## How is recirculation rate different from ‘activity after viewing this post’?

The “[Activity after viewing this post](https://docs.parse.ly/dashboard/posts-tab/post-details/#h-activity-after-viewing-this-post)”
section on a [post’s details page](https://docs.parse.ly/dashboard/posts-tab/post-details/)
shows where visitors went after visiting that specific post or page on your site.
Recirculation rate measures the percentage of a post’s total [page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/)
that went to another page on your site. The former provides more details, while 
the latter gives you the bigger picture.

![The "Activity after viewing this post" section on a post's details page.](https://
docs.parse.ly/wp-content/uploads/sites/5/2025/07/Activity-after-viewing.png)

The “Activity after viewing this post” section on a post’s details page.

## How does Parse.ly’s recirculation rate compare to Google Analytics?

There is no recirculation rate metric in Google Analytics. Instead, there’s bounce
rate. Bounce rate is nearly the opposite of recirculation rate: It’s the percentage
of visitors who left your site after just 1 page view.

Parse.ly does not use the bounce rate metric, as it often tells more about technical
issues than the quality of your content.

## Why does the ‘Export’ button disappear when sorting by recirculation rate?

Recirculation rate data is not available for [export from the Dashboard](https://docs.parse.ly/tools-features/data-outside-parsely/)
at this time.

**Note**

If you’d like to see export functionality for recirculation rate data in a future
release, please contact your Relationship Manager or Parse.ly Support at [support@parsely.com](https://docs.parse.ly/user-handbook/measuring-reporting-performance/calculations/recirculation-rate/support@parsely.com?output_format=md).

## How does browser navigation buttons affect the recirculation rate?

Browser navigation buttons, i.e., the (left arrow) back button and (right arrow)
forward button, do not trigger page view events and therefore do not contribute 
to the recirculation rate calculation. To test this behavior, follow the [page view testing instructions](https://docs.parse.ly/installation-resources/parsely-integration/test-integration/#h-pageview).

Last updated: January 09, 2026