Title: Measuring and reporting performance
Author: bethurban
Published: November 8, 2022
Last modified: November 5, 2025

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 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. Measuring and reporting performance

#  Measuring and reporting performance

The [Parse.ly Dashboard](https://docs.parse.ly/dashboard/) provides support for 
a bevy of metrics, including and beyond page views. These metrics update in the 
Dashboard both in real-time, with live-updating tabs, and as a historical record,
rolled up and summarized.

Explore the metrics available throughout the Dashboard, and learn [how calculations are made](https://docs.parse.ly/measuring-reporting-performance/calculations/):

| [Page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/) | [Search referrals](https://docs.parse.ly/measuring-reporting-performance/calculations/search-referrals/) | 
| [Visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/) | [Recirculation rate](https://docs.parse.ly/measuring-reporting-performance/calculations/recirculation-rate/) | 
| [Engaged minutes](https://docs.parse.ly/measuring-reporting-performance/calculations/engaged-minutes/) | [Post count and page views per post](https://docs.parse.ly/measuring-reporting-performance/calculations/post-count-page-views-per-post/) | 
| [Conversions](https://docs.parse.ly/measuring-reporting-performance/calculations/conversions/) | [Video metrics](https://docs.parse.ly/measuring-reporting-performance/calculations/video-metrics/) | 
| [Social media metrics](https://docs.parse.ly/measuring-reporting-performance/calculations/social-media-metrics/) | [Referrer data: Parse.ly vs. Google Analytics](https://docs.parse.ly/measuring-reporting-performance/calculations/referrer-data-parsely-google/) |

## Understand metrics through reports

The Dashboard’s [Reports tab](https://docs.parse.ly/measuring-reporting-performance/reports-guide/)
gives access to a number of reports that provide helpful overviews, comparisons,
and analysis of metrics. These reports are available for every aspect of the Dashboard
in HTML or PDF format, and exports are also available as [Microsoft Excel (XLSX) or CSV files](https://docs.parse.ly/measuring-reporting-performance/reports-guide/html-pdf-csv-xlsx/).

Last updated: November 05, 2025