Title: Segments page
Author: staff
Published: July 21, 2022
Last modified: November 6, 2025

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 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Traffic menu](https://docs.parse.ly/user-handbook/dashboard/traffic-menu/)
 4. Segments page

#  Segments page

Audiences can be segmented in the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/),
allowing focus on a subset of users while maintaining a view of the entire audience.
Segments can be set up based on geography, user status (e.g., subscriber, anonymous
user), campaigns, and more, and they’re available at site and network levels. You
can find the segments page in the [traffic menu](https://docs.parse.ly/dashboard/traffic-menu/)
of the [navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/).

**Note**

Segments are available at an additional cost. Some types of segments require a small
change to your Parse.ly integration — [details are available in Parse.ly’s technical documentation](https://docs.parse.ly/setting-up-audience-segments-parsely/).
Contact your Relationship Manager for more information on pricing and functionality.

The Segments page provides an overview of audience segments that have been set up,
allowing comparison, as well as access to further details.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-178.png)

The segments page of the Parse.ly Dashboard.

Learn more about navigating Pulse and Historical views, plus how to filter Dashboard
pages like Segments:

 * [Pulse vs. Historical views](https://docs.parse.ly/dashboard/navigating/pulse-vs-historical/).
 * [Filter the Dashboard](https://docs.parse.ly/dashboard/navigating/filter/).

## Segment details

Each segment has its own details page with deeper insights, including top posts,
top authors, social interactions, and more within that segment. Click a segment 
from the list on Segments to bring up its details page.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-179.png)

The segment details page.

## How segments factor into metrics

Segments are not mutually exclusive. For example, an Australian-based company might
set up a segment for Australia and several others for territories and states within
the country, such as New South Wales, Victoria, and Queensland. A visitor in Victoria
would then be counted in both the Australia segment and the Victoria segment.

This is comparable to how [tags](https://docs.parse.ly/dashboard/tags-tab/) work:
When a visitor views a page with multiple tags assigned, each of those tags is credited
with a page view, an engaged minute, etc. Metrics from a visitor in multiple segments
are credited to each of those segments.

Last updated: November 06, 2025