Title: Channels page
Author: joshua
Published: July 21, 2022
Last modified: June 1, 2026

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Traffic menu](https://docs.parse.ly/user-handbook/dashboard/traffic-menu/)
 4. Channels page

#  Channels page

Parse.ly partners with Accelerated Mobile Pages (AMP) and Apple News to provide 
analytics about distributed channels in the Channels page of the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/).
Integrations are also available for native mobiles with [iOS and Android Software Development Kits](https://docs.parse.ly/mobile-sdk/)(
SDKs). You can find the channels page in the [traffic menu](https://docs.parse.ly/dashboard/traffic-menu/)
of the [navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/).

**Note**

Website channel metrics are available in Channels by default. Additional distributed
channel integrations are available at an additional cost — reach out to your Relationship
Manager to learn more.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-177.png)

Learn more about navigating Pulse and Historical views, plus how to filter Dashboard
pages like Channels:

 * [Pulse vs. Historical views](https://docs.parse.ly/dashboard/navigating/pulse-vs-historical/).
 * [Filter the Dashboard](https://docs.parse.ly/dashboard/navigating/filter/).

## Available channels

Distributed channels are platforms where a piece of content is published in its 
entirely, allowing it to reach a wider audience.

Parse.ly supports five channels — those enabled are listed in Channels:

 * **Website (available by default):** This channel includes only traffic to your
   site (or sites, when viewing [Network Rollup](https://docs.parse.ly/tools-features/network-rollup/)
   or [site groups](https://docs.parse.ly/dashboard/navigating/groups/)).
 * **[Accelerated Mobile Pages (AMP)](https://docs.parse.ly/google-amp/):** Developed
   by Google, [AMP](https://amp.dev/) pages load nearly instantly, enabling a consistently
   fast experience across devices and platforms that link to AMP pages, including
   Google, Microsoft Bing, Yahoo, Twitter, LinkedIn, and more.
 * **Apple News:** A news aggregator app for the iPhone and iPad, [Apple News](https://www.apple.com/apple-news/)
   does not provide data on external referrers, so the Referrers page isn’t displayed
   on its channel details page. However, it does provide data for the Discovery 
   Sources tab, which shows what parts of the app are driving traffic to your content.
 * **Native iOS:** Parse.ly provides tracking for native iOS apps via [mobile SDKs](https://docs.parse.ly/mobile-sdk/).
 * **Native Android:** Parse.ly provides tracking for native Android apps via [mobile SDKs](https://docs.parse.ly/mobile-sdk/).

Clicking any from the list of enabled channels brings you to that channel’s details
page.

## Add a channel

To add another channel to the Dashboard, click “Add more Channels” under the list
of enabled channels.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2026/06/image.png)

In the pop-up window that opens, available channels are listed as:

 * “Receiving data”: This channel has been enabled successfully.
 * “Not receiving data”: This channel has been enabled, but further steps are needed
   for full integration.
 * “Not enabled”: This channel integration must be purchased before enabling — contact
   your Relationship Manager for more details.

## Channel metrics

Not all available channels provide access to the same metrics:

| _Real-time and historical_ | Page views | Total engaged minutes | Average engaged minutes | Visitors | Device views | Social referrals | Social interactions | Referrals/interaction | Search referrals | 
| **AMP** | x | x | x | x | x | x | x | x | x | 
| **Apple News** | x | x | x |  |  |  |  |  |  |

### Channels vs. referrers

A referrer describes how a visitor navigated from one page to another inside of 
a given channel. Some of Parse.ly’s supported channels have meaningful referral 
information; others do not:

| **Website** | Multiple referrers | 
| **AMP** | Multiple referrers | 
| **Apple News** | No referrers. Discovery Sources show where traffic comes from within the app (e.g., Spotlight, Topic Feeds). |

## Channel data around the Dashboard

Channel data is included in aggregations seen around the Dashboard. Some partner
integrations don’t support the same metrics that Parse.ly supports for the Website,
Native iOS, and Native Android channels.

|  | Page views | Total engaged minutes | Average engaged minutes | Total visitors | New visitors | Returning visitors | Device views | Social referrals | Social interactions | Referrals/interaction | Search referrals | 
| **Website** | x | x | x | x | x | x | x | x | x | x | x | 
| **AMP** | x | x | x | x | x | x | x | x | x | x | x | 
| **Apple News** | x | x | x |  |  |  |  |  |  |  |  | 
| **Native iOS** | x | x | x | x |  |  | x | x | x | x | x | 
| **Native Android** | x | x | x | x |  |  | x | x | x | x | x |

**Note**

[Apple News can be excluded](https://docs.parse.ly/installation-resources/add-on-features/apple-news/#h-including-or-excluding-apple-news)
from overall Dashboard aggregations. Contact your Relationship Manager for more 
details.

**Note**

Video tracking is available on AMP pages, but the [video starts](https://docs.parse.ly/installation-developer-resources/parsely-integration/test-integration/#h-videostart)
will appear in the Website [channel](https://docs.parse.ly/dashboard/traffic-menu/channels-tab/)
instead of the AMP channel.

Last updated: June 01, 2026