Title: Campaigns page
Author: joshua
Published: July 21, 2022
Last modified: November 6, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Traffic menu](https://docs.parse.ly/user-handbook/dashboard/traffic-menu/)
 4. Campaigns page

#  Campaigns page

The Campaigns page in the Parse.ly Dashboard serves as the hub for campaign metrics.
With [Parse.ly’s campaign tracking](https://docs.parse.ly/setting-up-campaign-tracking-parsely/),
your team can maximize the effectiveness of digital marketing campaigns. On Campaigns,
individual campaign metrics and [campaign groups](https://docs.parse.ly/dashboard/navigating/groups/)
can be viewed, and you can access [more details](https://docs.parse.ly/dashboard/campaigns-tab/campaign-details/)
on particular campaigns. You can find the campaigns page in the [traffic menu](https://docs.parse.ly/dashboard/traffic-menu/)
of the [navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/).

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-175.png)

The campaigns page of the Parse.ly Dashboard.

Learn more about navigating Pulse and Historical views, plus how to filter Dashboard
pages like campaigns:

 * [Pulse vs. Historical views](https://docs.parse.ly/dashboard/navigating/pulse-vs-historical/).
 * [Filter the Dashboard](https://docs.parse.ly/dashboard/navigating/filter/).

## Campaign parameters

Campaigns displays six tiles that allow filtering. These include five campaign parameter
tiles and a tile for [campaign groups](https://docs.parse.ly/dashboard/navigating/groups/).
[Site admins](https://docs.parse.ly/account-management/users/roles-permissions/)
can adjust the order of these tiles via the [preferences page](https://docs.parse.ly/site-settings/preferences/)
of the [site settings](https://docs.parse.ly/site-settings/) menu.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-176.png)

Filter Campaigns using the parameter and group tiles.

The campaign parameter tiles correspond with [UTM parameters](https://docs.parse.ly/setting-up-campaign-tracking-parsely/):
Campaign, Medium, Source, Content, and Term. (Don’t use UTM parameters? [See other supported parameters](https://docs.parse.ly/setting-up-campaign-tracking-parsely/#h-supported-parameters).)
Each parameter tile answers questions about campaign performance, and clicking a
parameter tile filters the list of campaigns below. Click one of the listed campaigns
to see [more details](https://docs.parse.ly/dashboard/campaigns-tab/campaign-details/).

 1. Campaign: Why is traffic going here? Examples: `fall-promotion`, `june-product-
    launch`.
 2. Medium: How did traffic get here? Examples: `social`, `email`, `paid`.
 3. Source: Where did traffic come from? Examples: `facebook`, `whatsapp`, `newsletter`.
 4. Content: What did audiences click on to get here? Examples: `banner-ad`, `link-
    1`, `subscription-cta`.
 5. Term: What did audiences search for to get here? Examples: `dessert-recipes`, `
    running-shoes`, `data-visualization`.
 6. Group: View [campaign groups](https://docs.parse.ly/dashboard/navigating/groups/).
    Site admins can create campaign groups here.

**Note**

Campaign metrics don’t include social interactions data. Social interactions data
is based on unique destination URLs, with parameters disregarded.

Last updated: November 06, 2025