Title: Parse.ly Sage
Author: Abdul Rahim
Published: July 3, 2025
Last modified: July 20, 2026

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. Parse.ly Sage

#  Parse.ly Sage

The [Parse.ly Dashboard](https://docs.parse.ly/dashboard/) houses all your content
analytics data, but going through multiple tabs and filtering options can eat up
valuable time. Parse.ly Sage is a chatbot-powered module of the Dashboard that lets
you ask plain-language questions and instantly get answers right in the chat interface.
It also routes to the exact Dashboard tab needed with the insights you need to dig
deeper.

No more jumping between tabs or manually hunting down data: Parse.ly Sage brings
the answer directly to you.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-77-scaled.png)

Parse.ly Sage in the Parse.ly Dashboard.

Asking simple questions is just the tip of the iceberg. Parse.ly Sage is highly 
intelligent. You can use it as your personal data analyst by asking complex questions,
such as why traffic spiked on a particular day or which articles you should write
today based on last month’s performance.

## Why use Parse.ly Sage?

 * **Find insights faster:** Instead of clicking through multiple tabs or building
   complex filters, simply ask Parse.ly Sage a question like, “Which articles drove
   the most page views yesterday?” It provides the correct answer, plus takes you
   straight to the relevant tab in the Dashboard.
 * **Unlock advanced insights:** Treat Parse.ly Sage as your personal data analyst—
   ask it complex questions like, “Why did traffic spike on June 25?” or “Which 
   topics should I cover today based on last month’s top performers?” Get clear,
   data-driven explanations and recommendations instantly.
 * **Learn Dashboard jargon on the fly:** If you’re unsure what a metric means —
   for example, “last touch” on the [Conversions tab](https://docs.parse.ly/dashboard/conversions-tab/)—
   just ask. Parse.ly Sage pulls definitions from Parse.ly’s documentation so you
   stay focused on your analysis, not on Googling terms.
 * **Empower non-technical users:** Journalists, editors, marketing teammates, and
   others who aren’t Dashboard experts can get answers without a training session.
   Parse.ly Sage makes analytics accessible to everyone in your newsroom or team.

## Parse.ly Sage access and permissions

By default, only [admins](https://docs.parse.ly/account-management/users/roles-permissions/)
can see and use Parse.ly Sage when the feature is activated on your site. To let
others use it, assign [user-level access to them](https://docs.parse.ly/account-management/users/).

**Note**

All Parse.ly accounts are eligible for Parse.ly Sage; it just needs to be requested.
Contact [Parse.ly Support](https://support.parse.ly/hc/en-us) to request that Parse.
ly Sage be enabled on your site.

## Where to find Parse.ly Sage

Once it’s active, an “Ask AI” button will be present in the far right of the Dashboard’s
[navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/). Click
this button to open a chat panel where you can start asking questions and interacting
with your data.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-78.png)

The “Ask AI” button in the navigation bar.

Learn more about [how to use Parse.ly Sage](https://docs.parse.ly/dashboard/parsely-sage/how-to/),
as well as [what to keep in mind](https://docs.parse.ly/dashboard/ai-assist/tips/)
when asking questions.

## Share feedback

Parse.ly Sage may occasionally provide inaccurate answers. Whenever Parse.ly Sage
returns an answer, click the thumbs-up or thumbs-down icon to let the Parse.ly team
know how it performed. Your feedback helps Parse.ly refine Parse.ly Sage and ensure
it delivers accurate, useful insights.

**Note**

To share more in-depth thoughts, suggestions, or bug reports, contact [Parse.ly Support](https://support.parse.ly/hc/en-us).

## Disable Parse.ly Sage

If you need to turn off Parse.ly Sage for any reason, contact [Parse.ly Support](https://support.parse.ly/hc/en-us),
and it will be disabled on your account. Once disabled, the “Ask AI” button will
no longer appear in the Dashboard.

Last updated: July 20, 2026