Title: Goals page
Author: joshua
Published: July 21, 2022
Last modified: November 6, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Optimization menu](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/)
 4. Goals page

#  Goals page

Parse.ly’s goals feature helps teams get on the same page about desired results.
Goals are quantitative indicators of a content strategy’s impact. They help your
entire team align on what success looks like and signal how you can improve. 

![The Goals page of the Parse.ly Dashboard.](https://docs.parse.ly/wp-content/uploads/
sites/5/2025/07/Goals.png)

The Goals page of the Parse.ly Dashboard.

Visit the Goals page from the optimization menu in the [navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/)
of the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/).

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-126.png)

Access the Goals page from the account menu.

Click on an active goal to see more details, including historical performance. (
[Account admins](https://docs.parse.ly/account-management/users/roles-permissions/)
can also modify a goal from this details window.) Or visit the “Past” tab on the
Goals page to see results of completed goals.

![Click on an active goal to see more details.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/07/Goal-details.png)

Click on an active goal to see more details.

**Note**

Goals are visible to all Parse.ly account users on one central page, but only [account admins](https://docs.parse.ly/account-management/users/roles-permissions/)
can create or modify goals.

## Create a new goal

Parse.ly account [admins](https://docs.parse.ly/account-management/users/roles-permissions/)
can create new goals. From the Goals page, click the blue “Create New” button at
the top right to open a window with several choices: A custom goal or goal templates,
including a [conversions](https://docs.parse.ly/measuring-reporting-performance/calculations/conversions/)-
focused template for customers with [Content Conversions enabled](https://docs.parse.ly/set-up-conversion-tracking/).

![Create a custom goal, or use a template.](https://docs.parse.ly/wp-content/uploads/
sites/5/2025/07/Goal-options.png)

Create a custom goal, or use a template.

Whether starting from a template or creating a custom goal, admins can adjust various
settings before saving the goal to complete the process.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/07/Goal-settings.png)

Adjust settings before saving to create the goal.

 1. Name the new goal — enter a new name or adjust the name provided by the template.
 2. Choose a [metric](https://docs.parse.ly/measuring-reporting-performance/) that 
    the goal will focus on.
 3. Set a target for that metric.
 4. Select a time period: Daily, weekly, monthly, or quarterly. Goals can be measures
    of your long-term content strategy, which is why Parse.ly allows targets to be 
    set for months and quarters. 
 5. Apply any desired [filters](https://docs.parse.ly/dashboard/navigating/filter/).
    Templates may already have some filters applied.
 6. Click “Save” to create the goal.

## Edit, duplicate, or delete a goal

To edit, duplicate, or delete a goal, account admins should first visit the Goals
page. From the list of active goals there, click the three-dot icon at the top right
of the goal you’d like to edit, duplicate, or delete.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/07/Goal-edit-menu.png)

Click the three-dot icon on a goal to open options.

### Edit or duplicate a goal

 1. Choose the “Edit” or “Duplicate” option.
 2. Adjust goal settings, including the name, metric, target, time period, or filters.
 3. Click “Save.”

### Delete a goal

 1. Choose the “Delete” option.
 2. Confirm goal deletion for all users by clicking “Yes, Delete.”

**Caution**

Once a goal is deleted, it cannot be retrieved. Deleting a goal also deletes all
historical data for that goal.

Last updated: November 06, 2025