Title: Filtering the Dashboard by conversions
Author: bethurban
Published: June 9, 2025
Last modified: November 6, 2025

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 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Optimization menu](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/)
 4. [Conversions page](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/conversions-tab/)
 5. Filtering the Dashboard by conversions

#  Filtering the Dashboard by conversions

Various tabs and pages of the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/)
can be filtered by conversion metrics. To start, select “Conversions” from a “Sort
by” drop-down filter menu, clicking the drop-down menu to the right of that, which
defaults to “First Touch,” to choose further filtering options:

![Click the "Sort by" drop-down menu, then the menu to the right of "Conversions"
to open further filtering options.](https://docs.parse.ly/wp-content/uploads/sites/
5/2025/05/Conversion-filter-options.gif)

Click the “Sort by” drop-down menu, then the menu to the right of “Conversions” 
to open further filtering options.

In the conversions filtering options, the display can be adjusted to sort by total
conversion count or [conversion rate (or rate per mille)](https://docs.parse.ly/dashboard/conversions-tab/filtering/conversion-rate/).
The metric used can be switched from “Page Views” to “Visitors” as needed.

## Choose an attribution model

Parse.ly offers [four attribution models](https://docs.parse.ly/dashboard/conversions-tab/attribution/)
for assigning “credit” to conversions: First Touch, Linear, Last Touch, and Last
Post Touched. Which model is applied when filtering by conversions can be adjusted
in the conversions filtering options panel.

 * First Touch: The page seen first in the 30 days before conversion.
 * Linear: Every page that was seen before conversion (including where the conversion
   occurred).
 * Last Post Touched: the last post seen before conversion occurred.
 * Last Touch: The page (either a post or non-post) where conversion occurred.

The metadata associated with a page (e.g., author, section, tag) also receives conversion
credit according to the attribution model used. And referrers and campaigns receive
conversion credit when they’re where a conversion journey began (e.g., a Last Touch
conversion credit would go to the Google referrer if that’s where a visitor was 
immediately before visiting your website and ultimately converting).

Read more about the [conversion attribution models](https://docs.parse.ly/dashboard/conversions-tab/attribution/),
including examples of them in use.

## Select a conversion type

[Conversion types](https://docs.parse.ly/dashboard/conversions-tab/#h-conversion-actions-types-and-labels)
allow focus on categories of conversions or specific conversion events. Conversion
types are defined by Parse.ly, and the following are available in the conversion
filtering options menu:

 * Lead Capture.
 * Link Click.
 * Newsletter Signup.
 * Subscription.
 * Purchase.
 * Custom.

## Select a conversion label

[Conversion labels](https://docs.parse.ly/dashboard/conversions-tab/#h-conversion-actions-types-and-labels)
are defined by your team. Any that have been set up will be available to apply in
the “Conversion Label” drop-down menu.

Last updated: November 06, 2025