Title: Conversions page
Author: staff
Published: July 21, 2022
Last modified: February 20, 2026

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Optimization menu](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/)
 4. Conversions page

#  Conversions page

[Content Conversions](https://www.parse.ly/content-conversions/) measure how content
influences readers to respond to calls-to-action on a site, providing a direct view
into content ROI. A conversion occurs when a goal has been met: A visitor makes 
a purchase, signs up for a newsletter, downloads an ebook, etc.

Once Content Conversions have been enabled, various tabs and pages around the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/)
can be [filtered by conversions](https://docs.parse.ly/dashboard/conversions-tab/filtering/),
lists can be [sorted by conversion rate](https://docs.parse.ly/dashboard/conversions-tab/filtering/conversion-rate/),
and the Conversions page is available for an overview of all conversion data. You
can find the Conversions page in the [optimization menu](https://docs.parse.ly/dashboard/optimization-menu/)
of the [navigation bar](https://docs.parse.ly/dashboard/navigating/navigation-bar/).

**Note**

Content Conversions are available at an additional cost. Read more about [options for integration](https://docs.parse.ly/set-up-conversion-tracking/).
Contact your Relationship Manager for more information on pricing and functionality.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-182.png)

The Conversions page of the Parse.ly Dashboard.

Learn more about navigating Pulse and Historical views, plus how to filter Dashboard
pages like Conversions:

 * [Pulse vs. Historical views](https://docs.parse.ly/dashboard/navigating/pulse-vs-historical/).
 * [Filter the Dashboard](https://docs.parse.ly/dashboard/navigating/filter/).

## Types of conversion metrics

Parse.ly provides the following metrics for conversions:

 * **Conversion count:** The absolute number of converting actions that took place.
 * **Converting visitors:** The total number of converting [visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/).
 * **[Conversion rate](https://docs.parse.ly/dashboard/conversions-tab/filtering/conversion-rate/):**
   Expressed as a percentage. Options include:
    - Rate: The conversion count per 100 [page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/).
    - Rate per mille: The conversion count per 1,000 page views.

Factoids are seen on Conversions, based on the time range selected and any filters
applied to the page.

[⌊Conversion metrics on the Conversions tab.⌉⌊Conversion metrics on the Conversions
tab.⌉[

Factoids on the Conversions page.

## Converting actions, types, and labels

Each **converting action** combines two attributes:

 * **Type:** The category of the conversion. Each type functions the same way. Using
   them enables grouping similar labels.
 * **Label:** The specific action taken by a visitor.

See the [conversion details image](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/conversions-tab?output_format=md#conversion-details)
to see how these values appear in the Dashboard.

### Type

Parse.ly supports five defined and one custom conversion types:

 * **Lead Capture:** A visitor provides identifying details (e.g., email address,
   name) via a form to indicate product interest (i.e., a lead).
 * **Link Click:** A visitor clicks a link or button (e.g., an internal link or 
   affiliate link).
 * **Newsletter Signup:** A visitor provides their email address via a form in order
   to receive emails from a company, such as a newsletter or an email course.
 * **Subscription:** A visitor makes a purchase resulting in recurring revenue.
 * **Purchase:** A visitor makes a one-time purchase of a product.
 * **Custom:** A visitor completes an action not covered by the five types defined
   above.

### Label

A converting action’s label more specifically identifies the action a visitor takes
on your website. Label wording is up to your team, but descriptive naming of the
action taken is recommended, such as “Parenting Newsletter Signup,” “Account Created,”“
Trial Started,” or “Monthly Donation.”

Learn more about conversion types and labels through [various conversion examples](https://docs.parse.ly/dashboard/conversions-tab/examples/).

## Conversion details

Once conversions have been set up, any conversion types in use will be listed on
Conversions as tiles. Click each conversion type tile to see more details below,
including a list of all the labels in use with that conversion type.

![Click a conversion type tile to display the labels in use with that type and their
metrics.](https://docs.parse.ly/wp-content/uploads/sites/5/2025/05/Conversion-type-
details.png)

Click a conversion type tile to display the labels in use with that type and their
metrics.

Clicking a conversion label in the list takes you to a conversion details page to
assess which pages, authors, sections, referrers, etc. drove those conversions.

Last updated: February 20, 2026