Title: Parse.ly Dashboard groups
Author: bethurban
Published: June 9, 2025
Last modified: September 22, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Navigating the Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/navigating/)
 4. Parse.ly Dashboard groups

#  Parse.ly Dashboard groups

The [Parse.ly Dashboard](https://docs.parse.ly/dashboard/) allows collections of
authors, campaigns, referrers, conversions, sites, and tags to be saved. This allows
performance for these groups to be viewed and assessed collectively.

Dashboard groups can be [created and organized](https://docs.parse.ly/dashboard/navigating/groups/creating-viewing-editing/)
however you like — there are some use cases described below as a starting point.

**Note**

Site groups require [Network Rollup](https://docs.parse.ly/tools-features/network-rollup/)
enablement before they can be used. Contact Parse.ly Support at [support@parsely.com](https://docs.parse.ly/user-handbook/dashboard/navigating/support@parsely.com?output_format=md)
to request this enablement.

## User permissions for groups

The ability to [view and create Dashboard groups](https://docs.parse.ly/dashboard/navigating/groups/creating-viewing-editing/)
depends on each [user’s role](https://docs.parse.ly/account-management/users/roles-permissions/):

 * All Dashboard users under the same Publisher can view groups.
 * All users can create author, conversion, tag, and referrer groups.
 * Only site admins have access to create campaign groups.
 * Only network admins have access to create site groups.

## Author groups

Organize author data however you like: Group authors by team, employment type (freelance
vs. full-time, for example), the type of content they create, etc.

### Clean up author data

If a single content creator has published under various bylines (“Jane Doe,” “Doe,
Jane,” and “jane doe,” for example), these are each logged in the Dashboard as separate
individual authors. Create an author group that consists of each variation to see
that content creator’s performance as a whole.

### Exclude sponsored content

If sponsored content pieces should be excluded from reporting, create an author 
group that excludes “Sponsored Content” or whatever other value used to indicate
sponsored content in bylines.

### Exclude staff

The Dashboard assigns the [“Staff” author](https://docs.parse.ly/dashboard/authors-tab/author-staff-incorrect/)
to any post where author metadata was not detected. “Staff” may also be used purposefully
to assign a generic author to content. Creating an author group that excludes “Staff”
will allow a view of data that includes only individual authors.

## Campaign groups

Campaign groups can include both posts and videos, if [Video Tracking](https://docs.parse.ly/tools-features/video-tracking/)
has been enabled. Only site admins can create campaign groups.

### Separate paid and non-paid traffic

A campaign group that excludes paid traffic (when a visitor comes to a post via 
a paid promotion like a display ad, social media ad, or affiliate link) allows you
to determine what content garners organic attention.

### Fix campaign parameter mistakes

Adding campaign parameters to URLs is a manual and often error-prone process. Parameters
are case-sensitive — one post using `utm_medium=Social` and another using `utm_medium
=social` will be logged separately in the Dashboard. A campaign group including 
all parameter variations allows all traffic for the campaign to be viewed in one
place.

## Referrer groups

Grouping referrers together allows you to more quickly determine how content is 
doing across all social media, tech domains, etc. A referrer group can also be used
to view traffic and evaluate performance on all domain versions used by a single
referrer.

## Conversion groups

Grouping conversion labels allows you to more quickly understand how different actions
contribute to overall goals. A conversion group can also be used to view and evaluate
performance across multiple conversion labels representing similar visitor activities.

## Site groups

Site groups allow data for a selection of sites to be viewed in the Dashboard as
a whole, using the [top bar](https://docs-admin-wpvip-com-staging-content.go-vip.net/docs-parsely/dashboard/top-bar/).
Only network admins can create site groups, and [Network Rollup](https://docs.parse.ly/tools-features/network-rollup/)
must be enabled.

**Note**

To enable Network Rollup and site groups, contact Parse.ly Support at [support@parsely.com](https://docs.parse.ly/user-handbook/dashboard/navigating/support@parsely.com?output_format=md).

A single site can be saved in multiple site groups. A site group is only visible
to Dashboard users under your Publisher with access to all of the group’s sites.

## Tag groups

Tag groups can be organized based on a topic, section, or any type of grouping that
matters most to your or your team. For example, a “Cryptocurrency” tag group could
consist of tags like “Bitcoin,” “Ethereum,” etc. This tag group could be used to
quickly see the big picture on how cryptocurrency-related content is performing.

Last updated: September 22, 2025