Title: Smart tags
Author: staff
Published: July 21, 2022
Last modified: November 6, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Content Menu](https://docs.parse.ly/user-handbook/dashboard/content-menu/)
 4. [Tags page](https://docs.parse.ly/user-handbook/dashboard/content-menu/tags-tab/)
 5. Smart tags

#  Smart tags

Parse.ly’s smart tags function similarly to standard tags (site tags) assigned to
content in the CMS.

Adjust which types of smart tags are assigned — or turn off smart tags completely—
from the [Preferences](https://docs.parse.ly/account-management/preferences/) page
of the [account menu](https://docs.parse.ly/account-management/).

## Eligibility Criteria

Smart tags are assigned by machine learning models and applied automatically to 
all **new** [posts and non-posts](https://docs.parse.ly/installation-developer-resources/parsely-integration/metadata/#h-post-vs-non-post)
that meet these criteria:

 * The [post or non-post](https://docs.parse.ly/installation-developer-resources/parsely-integration/metadata/#h-post-vs-non-post)
   must contain at least 300 words. From there, the article body is analyzed for
   tags. The content’s title, URL, subtitle, etc. are not included in this analysis.
 * The [post or non-post](https://docs.parse.ly/installation-developer-resources/parsely-integration/metadata/#h-post-vs-non-post)
   must have a publication date after April 1, 2021.

**Note**

Content that doesn’t meet **both criteria** — regardless of type — will not receive
smart tags.

## Types of tags

![Different types of tags in the Parse.ly Dashboard.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Tags.png)

Different types of tags in the Parse.ly Dashboard.

**High-level smart tags** are broad categories (Sports, Health & Fitness, etc.).
They’re roughly analogous to sections and based on the [Interactive Advertising Bureau’s content taxonomy](https://www.iab.com/guidelines/content-taxonomy/).
These are displayed with a blue background, dashed blue border line, and blue top
left corner.

**Low-level smart tags** are typically based on individual entities and subjects
within a post, like company names, individuals, objects, events, and places. This
taxonomy is based on [Wikipedia entries](https://www.wikipedia.org). These are displayed
with a white background, dashed blue border line, and blue top left corner.

**Site tags** are tags that were added in the CMS. Content teams and creators define
them. These are displayed with a blue background and no border.

## Smart tags in the Parse.ly Dashboard

Smart tags are found in the Parse.ly Dashboard on the [Tags tab](https://docs.parse.ly/dashboard/tags-tab/)
and in [post details pages](https://docs.parse.ly/dashboard/posts-tab/post-details/),
reports, and exports.

### Tags tab

![Filtering the Tags tab.](https://docs.parse.ly/wp-content/uploads/sites/5/2025/
05/Tags-dropdown.png)

Filtering the Tags tab.

The Tags tab can be filtered to display all tags, only site tags, site and high-
level smart tags, or site and low-level smart tags.

### Post details page

Smart tags are included in the list of tags on the post details page. If a post 
has more than a few tags assigned, click the “# More Tags” button to expand the 
list.

![Click the "More Tags" button to the full list of a post's tags.](https://docs.
parse.ly/wp-content/uploads/sites/5/2025/08/More-tags-button.png)

Click the “More Tags” button to the full list of a post’s tags.

![The post details page displays all types of tags assigned to the post.](https://
docs.parse.ly/wp-content/uploads/sites/5/2025/08/Tag-types.png)

The post details page displays all types of tags assigned to the post.

### Reports

When creating a [report](https://docs.parse.ly/measuring-reporting-performance/reports-guide/)
that delivers results per tag, each smart tag in the report is identified with “(
high-level smart tag)” or “(low-level smart tag).”

![Tags listed in a report.](https://docs.parse.ly/wp-content/uploads/sites/5/2022/
07/Screenshot-2024-09-09-at-2.36.34 PM.png)

Tags listed in a report.

### Exports

[Exports](https://docs.parse.ly/tools-features/data-outside-parsely/) focusing on
tags include a “Tag Type” column containing values of “site tag,” “low-level smart
tag,” or “high-level smart tag.”

![Exports include a "Tag Type" column.](https://docs.parse.ly/wp-content/uploads/
sites/5/2022/07/Screenshot-2024-09-09-at-4.17.44 PM.png)

Exports include a “Tag Type” column.

Last updated: November 06, 2025