Title: Post details
Author: rhinehart
Published: July 21, 2022
Last modified: November 6, 2025

---

 1. [User handbook](https://docs.parse.ly/user-handbook/)
 2. [The Parse.ly Dashboard](https://docs.parse.ly/user-handbook/dashboard/)
 3. [Content Menu](https://docs.parse.ly/user-handbook/dashboard/content-menu/)
 4. [Posts/Pages page](https://docs.parse.ly/user-handbook/dashboard/content-menu/posts-tab/)
 5. Post details

#  Post details

Clicking on a content title from any tab in the [Parse.ly Dashboard](https://docs.parse.ly/dashboard/)
brings up a more granular look at data and high-level [metrics](https://docs.parse.ly/measuring-reporting-performance/)
for that piece of content. For clarity here, “post” will be used to refer to a post,
page, video, or other piece of content.

## Post metadata

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/09/image-162.png)

The post details page displays metadata.

The top of the post details page displays the selected post’s metadata:

 1. Image.
 2. Title.
 3. URL link.
 4. Publish date.
 5. Author.
 6. Section.
 7. Content type: If the Dashboard has [Video Tracking](https://docs.parse.ly/tools-features/video-tracking/)
    enabled and a video’s details page is being viewed, this field will reflect that.
 8. Tags.

Click on the author, the section, or a tag to see the details page for that piece
of metadata.

Posts within Dashboards utilizing [network syndication](https://docs.parse.ly/network-syndication/),
which allows publication over multiple sites, also feature content syndication information:

[⌊Syndication information is included on the post details page.⌉⌊Syndication information
is included on the post details page.⌉[

Syndication information is included on the post details page.

## Time frame and overall metrics

The time frame for the graph on the post details page can be toggled between [Pulse and Historical views](https://docs.parse.ly/dashboard/navigating/pulse-vs-historical/),
just like Dashboard tabs.

Below the graph, the number of [page views](https://docs.parse.ly/measuring-reporting-performance/calculations/page-views/),
[visitors](https://docs.parse.ly/measuring-reporting-performance/calculations/visitors/),
[engaged minutes](https://docs.parse.ly/measuring-reporting-performance/calculations/engaged-minutes/),
average engaged time, and [recirculation rate](https://docs.parse.ly/measuring-reporting-performance/calculations/recirculation-rate/)
for the selected time frame are displayed.

[⌊Post metrics are displayed below the graph on the post details page.⌉⌊Post metrics
are displayed below the graph on the post details page.⌉[

Post metrics are displayed below the graph on the post details page.

## Referrers

Scrolling down the post details page will reveal the Referrers section. This section
contains a 100% stacked bar chart to depict the proportional contribution of each
referrer category.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/10/SCR-20251014-mwdl-scaled.
png)

The Referrers section of the post details page.

Below the bar chart, is a series of cards for each referrer category.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/10/image-7-scaled.png)

Click on a referrer category card to filter the list of sources.

Click on a referrer category card to reveal:

 1. the contribution of page views from the referrer category against the total page
    view count. This is only visible when the pulse timeline is active (instead of 
    the historical timeline).
 2. the number of page views associated with the category.
 3. the percentage of total page views.
 4. the top domain from that referrer.
 5. a filtered list of referring sources.

Below the referrer category cards are links to the respective referrer category 
details page.

Finally, there is a list of domains. Clicking the down arrow next to a listing expands
a panel listing some of the URLs that delivered traffic. Many websites strip referrer
information from URLs, making it impossible to determine exactly where some traffic
originated; this behavior varies from site to site.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/10/image-8-scaled.png)

Click on the down arrow next to a source listing to see additional details.

## Content Syndication

Posts within Dashboards utilizing [network syndication](https://docs.parse.ly/network-syndication/)
have this section below Referrers:

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/07/SCR-20250722-huni.png)

The Content Syndication section of the post details page.

 1. The list of sites or [site groups](https://docs.parse.ly/dashboard/navigating/groups/)(
    when applicable) where the syndicated content appears.
 2. The original post.
 3. The post’s title.
 4. Page views.

## Channels

This section shows traffic breakdown by channel: Website, AMP, Apple News, Native
iOS, and Native Android.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2023/01/post_channels.jpg)

The Channels section of the post details page.

## Videos played on this page

If [Video Tracking](https://docs.parse.ly/tools-features/video-tracking/) has been
integrated, any videos associated with the post will appear in this section, along
with the total minutes watched and total starts.

![The Videos section of the post details page.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Videos-played.png)

The Videos section of the post details page.

Click on a video’s title, author, section, or a tag to see that details page.

## Campaigns

The Campaigns section surfaces information that’s been added to the URL of the post
with [campaign parameters](https://docs.parse.ly/setting-up-campaign-tracking-parsely/)(
or tracking codes) like UTM parameters.

Each campaign aspect (Campaign, Medium, Source, Content, Term, or Group) can be 
clicked to reveal more details:

![The Campaigns section of the post details page.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Campaigns.png)

The Campaigns section of the post details page.

 1. Click a campaign aspect.
 2. Click the down arrow to see a preview of the campaign’s details.
 3. Click the link to go to that campaign’s details page.

## Conversions

If [Conversion Tracking](https://docs.parse.ly/set-up-conversion-tracking/) has 
been set up, the Conversions section displays data related to key visitor actions
on the post.

![The Conversions section of the post details page.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Conversions.png)

The Conversions section of the post details page.

## Breakdowns

This section splits traffic details between visitors, devices, social interactions,
and referred views.

![The Breakdowns section of the post details page.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Breakdowns.png)

The Breakdowns section of the post details page.

The Visitors Breakdown shows how many new, returning, and channel visitors viewed
the post.

The Device Breakdown shows what type of device people have used to view the post:
desktop, mobile, or tablet.

The Social Interactions and Referred Views sections display the [interactions and page views](https://docs.parse.ly/measuring-reporting-performance/calculations/social-media-metrics/)
attributed to Facebook, X/Twitter, and Pinterest.

## Pages

![](https://docs.parse.ly/wp-content/uploads/sites/5/2023/01/post_pages-1.jpg)

The Pages section of the post details page.

This section shows the breakdown of traffic for content with the same [Parse.ly canonical URL](https://docs.parse.ly/the-parsely-canonical-url/).
Examples of content that will have data in this section include multipage articles
or slide galleries where [dynamic tracking](https://docs.parse.ly/dynamic-tracking/)
was implemented to track individual image views.

## Activity after viewing this post

This section shows what posts or pages the post’s visitors viewed next.

![The Activity section of the post details page.](https://docs.parse.ly/wp-content/
uploads/sites/5/2025/05/Activity-after-viewing.png)

The Activity section of the post details page.

This section lists posts/pages in order of the number of views that the current 
post has referred to them. Metrics for each include:

 1. Total Views:** **The referred post/page’s total page view count.
 2. % of Referrals: Percentage of the current post’s referred views.
 3. % of Total: Percentage of the referred post/page’s views attributed to the current
    post.
 4. Referred Views: Count of page views referred by the current post.

If there is a linking strategy in place, use this data as a scorecard to see if 
viewers are clicking where you want them to. [Parse.ly’s API](https://www.parse.ly/api/)
can also be used to test which posts drive the highest percentage of traffic to 
other posts.

Last updated: November 06, 2025