Parse.ly Product & Support Updates

Improvements & Bug Fixes:

• You should now be able to select an aspect or meta when viewing benchmarks, making comparisons more flexible.
• The site picker interface has been redesigned for a cleaner experience when switching between sites.
• Parse.ly has fixed an issue that previously made it difficult to sort Goals. Sorting should now work as expected.
• Resolved an issue where an error appeared when viewing Google Search Console (GSC) data over an extended time range.

Introducing AI Assist: Faster Answers, Advanced Insights

We’re excited to introduce AI Assist, a highly intelligent, chatbot-powered feature in the Parse.ly dashboard that turns your questions into instant insights. Simply ask in plain English, whether it’s “What were our top posts yesterday?” or “Why did traffic spike on June 25?” and AI Assist will answer your question and route you straight to the right page in the dashboard to dig in further.

Note: This feature is available to all Parse.ly customers by request only. To enable it for your site, please contact support@parsely.com.

Learn more about AI Assist here.

Create Conversion Groups

You can now group multiple conversion labels directly in the dashboard. Conversion groups make it easier to evaluate performance across multiple conversion labels that represent similar reader activities.

Learn more about grouping aspects in the dashboard.

Get Alerts for Your Headline Tests

You can now receive alerts via email, browser, phone, or Slack when your headline tests and optimizations end, keeping you up to date on test outcomes.

Improvements & Bug Fixes:

• A headline test control headline will now return to a locked state when restored.
• You can now export your headline test and optimization data to a CSV or JSON file.
• The account page has been redesigned, and the Billing menu item now redirects to it.
• The notifications panel in the dashboard has been redesigned to make alerts and notifications easier to view.
• Fixed an issue where editing the control headline also changed the title of the headline test.
• Resolved an issue that prevented past goals from loading properly in the dashboard.

Updated UI for Headline Test Listings

We’ve updated the UI for headline tests in the list view to make it easier to quickly see each test’s status and progress.

Improvements & Bug Fixes:

• The Check Metadata button, which checks for changes to metadata, should now be working as expected after a brief issue.

Filter Headline Tests by Author

You can now filter headline tests by the user who created them, making it easier to quickly find tests relevant to a specific author.

Read-Only Permissions for Headline Testing & Optimization

It’s now possible to assign read-only access to users, allowing them to view headline tests without being able to create or edit them. Read more here.

Other Headline Testing & Optimization Improvements:

• The modal for selecting a post when starting a headline test has been updated to help you easily identify which posts have ongoing or completed tests, along with additional metadata for better context.
• The winning headline will now appear exactly as it was created, preserving its original formatting instead of applying default capitalization.

Search and Filtering Added to Headline Testing & Optimization

If you manage multiple headline tests or optimizations, you can now search, filter, and sort to quickly find the tests you’re looking for, making the experience faster and more organized.

Save Headline Tests & Optimizations as Drafts

You can now save headline tests and optimizations as drafts if you’re not ready to launch immediately. Start when you’re ready and return later to continue editing.

Other Headline Testing & Optimization Improvements:

• You can now view additional metadata such as start and end dates, number of variants, and test duration just below the test title.
• The chart on a headline test detail page has been repositioned just below the aggregated results for better context.
• You’ll now get a notification if two variants are duplicates, helping you clean up and differentiate your tests.
• The issue where the Headline Testing menu in the top bar was difficult to locate on some devices has been resolved.

Improvements & Bug Fixes:

• The Parse.ly Usage page in the dashboard has been redesigned to include Users and Reports on the same page, now organized as tabs.
• We’ve added pagination to the Goals feature and updated the limits, making it easier to find and manage your goals.
• Resolved an issue where filters such as aspects and periods couldn’t be applied when creating a scheduled report.
• You will no longer see GSC data at the network level until full support for network-wide GSC data is available.

Generate Headlines with AI

AI can be helpful in many ways, and now, you can use it to generate headline ideas for your tests and optimization. This feature helps you save time and spark inspiration when launching new headline tests. This feature is available by request only. To enable it for your site, please contact support@parsely.com.

Edit the Control Headline

You can now edit the control headline, the main headline shown on your site and in your CMS when creating headline tests and optimization. This gives you greater flexibility to fine-tune tests and improve performance. This feature is also available by request. Contact support@parsely.com to have it enabled for your site.

Related Improvements & Bug Fixes:

•  The Evolution section of a headline test now displays time series data in the publisher’s local time zone, for more relevant analysis.
• Click-through rate (CTR) results now show a more accurate value, helping you more confidently identify the winning headline.
• Users without the correct permissions to create a headline test will no longer see the “Create Test” button, reducing confusion.
• The headline test detail page now displays the name of the user who created the test, improving visibility and accountability.
• You’ll now see a confirmation modal before ending a headline test, helping prevent accidental test termination.

More Flexibility with the Path Filter

The Path filter now supports excluding specific paths and allows you to use multiple paths in a single filter. This provides you with more flexibility to target specific posts when analyzing your content performance.

Control Who Can Manage Headline Tests

You can now control which team members have permission to create or end headline tests. While all users can view the overview and individual headline tests, only selected users can actively manage them. Learn more about headline testing and optimization permissions here.

Improvements & Bug Fixes:

• We’ve improved parts of the headline testing and optimization interface. We now show data for the entire experiment on each test card, not just the winning variant.
• Fixed an issue where an error page appeared when using the dashboard’s search feature.
• Resolved an issue where the channels view for video was showing zero views despite actual traffic.

Headline Testing & Optimization Beta

The beta release of Parse.ly’s Headline Testing & Optimization brings MAB (Multi Armed Bandit) experimentation directly into your content analytics workflow, letting you test multiple headline variants in one place, measure their real-time performance, and automatically allocate traffic to the winners, all without leaving the Parse.ly Dashboard.

Key Features in Beta

• Create Tests Right in Parse.ly: Launch experiments with up to ten headline variants directly from your dashboard.
• Get Instant Results: See impressions, clicks, and engagement metrics update live, optimized directly in your analytics.
• Smarter Optimization: Unlike traditional A/B tests, our system shifts more traffic to better-performing headlines automatically while still collecting data across all variants.

Improved Filtering for Titles and Keywords

The title and keyword filters for page listings and keywords now support phrases with spaces. For example, you can now filter to match or exclude phrases like WordPress VIP. This improvement helps ensure your filters return more accurate results.

Improvements & Bug Fixes:

• Resolved an issue where an error appeared when viewing a created Average Engaged Time goal.
• Fixed an issue where the metric selector dropdown did not reflect the selected conversion attribution model correctly.

Filter Keywords in the Overview

You can now filter keywords in the Top Google Search Keywords and Listings sections on the Overview page either by excluding specific terms or focusing only on selected ones. This helps you stay focused on the keywords that matter most to your strategy.

Improvements & Bug Fixes:

• We’ve also fine-tuned the recency of Google Search Console (GSC) data displayed in the dashboard. You should now see more up-to-date data, with a shorter delay than before.