Title: Product update: November 20, 2019
Author: staff
Published: November 20, 2019
Last modified: September 17, 2025

---

#  Product update: November 20, 2019

### Measure native iOS and Android app traffic

It’s Parse.ly’s mission to help you understand your audience no matter where your
content lives. You can now easily see what content gets the most engagement on your
native iOS and Android apps.

On the [Channels page](https://dash.parsely.com/to/channels/), compare native iOS
and Android traffic to other channels to get an idea of where your audience is distributed.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/app-channels-list-1.
png)

Clicking on Native iOS or Native Android takes you to a details page for the specific
channel, where you can drill down into what posts, authors, sections, and tags resonate
most with your mobile app users.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/app-channels-details-
1.png)

A few notes for customers who already have integrated Parse.ly’s iOS and Android
SDKs:

 * Your app traffic should show up on the [Channels page](https://dash.parsely.com/to/channels/)
   automatically. You will see data populated in these channels from November 12,
   2019 moving forward.
 * Did you know our SDKs support engaged time tracking? If engaged minutes are showing
   as 0, be sure to [upgrade to the latest Parse.ly SDK](https://docs.parse.ly/mobile-sdk/).

If you haven’t yet set up app tracking in Parse.ly, learn more about how to get 
started by [emailing us](https://docs.parse.ly/sales@parsely.com?output_format=md).

### Compare audience segments

We’ve given audience segments a home, under their very own tab.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/segment-tab.png)

You can now easily compare how traffic for segments varies without clicking back
and forth between filtered views.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/segment-compare.png)

Click on a segment to see a details page with breakdowns of the most popular posts,
sections, referrers, etc.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/segment-details.png)

You can learn more about audience segments in [this help doc](https://docs.parse.ly/audience-segments/).

Don’t have any segments set up? [Send us an email](https://docs.parse.ly/sales@parsely.com?output_format=md)
to learn how you can use Parse.ly to segment by user type and geography.

### Identify older posts doing well now

Your archive has heavy-hitters in it; you just have to find them. Answer questions
like “What posts published more than 6 months ago are still bringing in traffic?”
using the updated Published Between filter.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/pub-date-filter.png)

Click the Published Between filter and then click and drag to select the publish
date range. You can also choose from preset options to answer these questions:

 * [What old posts are doing well?](https://dash.parsely.com/to/posts/?published_before=30&minutes=today)
 * [What recently published posts are doing well?](https://dash.parsely.com/to/posts/?published_within=30&published_before=0&minutes=today)
 * [What new posts are doing well?](https://dash.parsely.com/to/posts/?published_within=0&published_before=-1&minutes=today)

We hope this change will make it easier for you to find those hidden gems in your
archive that have the potential to become evergreen mainstays. Tip: use this filter
while looking at [top posts referred by Google](https://dash.parsely.com/to/referrers/search/google/?metric=views&published_before=30&minutes=today)
to identify steady sources of SEO.

### Filter by Page Type

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/page-type.png)

We’ve updated the look of one filter to make it clearer what page types you’re seeing.
Selecting [All Pages](https://dash.parsely.com/to/posts/?page_type=any&minutes=today)
or [Non-post Pages](https://dash.parsely.com/to/posts/?page_type=nonpost&minutes=today)
will reveal pages not classified as posts, like homepages, index pages, and product
pages. Admins can choose their organization’s default page type on the [Preferences](https://dash.parsely.com/to/settings/preferences/)
page.

Last updated: September 17, 2025