Title: Product update: June 15, 2021
Author: staff
Published: June 15, 2021
Last modified: September 17, 2025

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#  Product update: June 15, 2021

### Last Post Touched attribution

[Last Post Touched attribution](https://blog.parse.ly/last-post-touched-attribution/)
is a new way to pinpoint specific posts that “pushed visitors over the edge” to 
purchase or subscribe.

If your Parse.ly subscription includes conversions, you should see Last Post Touched
as an option in the conversions metric dropdown in your dashboard:

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/lpt-metric-selector-
zoom.gif)

**[Learn more about how Last Post Touched attribution works](https://blog.parse.ly/last-post-touched-attribution/)**.

Last updated: September 17, 2025