Title: Product update: Faster Google Search Console reporting
Author: elenadosil
Published: July 30, 2026

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#  Product update: Faster Google Search Console reporting

Parse.ly rebuilt the data infrastructure behind its [Google Search Console (GSC) integration](https://docs.parse.ly/user-handbook/tools-features/google-search-console/),
which powers Google Search Keywords, Google Discover, and Google News reporting 
in the Dashboard. The upgrade is now live for all accounts.

GSC-powered reports now load dramatically faster, even across long date ranges, 
with two full years of historical Google search data. Exploring keyword and search
performance becomes truly interactive: changing date ranges, comparing articles,
and digging into keywords no longer means waiting on every click. As part of this
work, Parse.ly is also continuously improving the accuracy of GSC data in the Dashboard,
so you may notice adjustments to some GSC-sourced metrics as they come into closer
alignment with Google Search Console.

This change applies only to data sourced from Google Search Console, such as clicks,
impressions, and average position. Page views, visitors, engaged time, and all other
Parse.ly metrics are unaffected. See [Google Search Console FAQs](https://docs.parse.ly/user-handbook/tools-features/google-search-console/faqs/)
for details on GSC data timing.

Last updated: July 30, 2026