Title: Product update: August 7, 2018
Author: staff
Published: August 7, 2018
Last modified: September 17, 2025

---

#  Product update: August 7, 2018

### Audience Segments

Often, it’s hard to pick out the habits and interests of niche audiences from sweeping
aggregate trends. With [audience segments](https://blog.parse.ly/post/7602/introducing-audience-segments/),
you can understand and optimize for audience subsets like subscribers, users, regional
readers, and more.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2022/07/geo-segments-1024x525-
1.png)

 * [Learn how Bloomberg Media and _WSJ_ put audience segments to work](https://blog.parse.ly/post/7602/introducing-audience-segments/).
 * Reach out to your account manager or [support@parsely.com](https://docs.parse.ly/support@parsely.com?output_format=md)
   to talk possibilities and pricing.
 * [Read about audience segment implementation](https://docs.parse.ly/setting-up-audience-segments-parsely/).

Last updated: September 17, 2025