Title: Product update: August 14, 2025
Author: staff
Published: August 14, 2025
Last modified: September 17, 2025

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#  Product update: August 14, 2025

### Parse.ly’s AI Assist Is Now Parse.ly Sage

We’ve renamed our AI-powered assistant to **Parse.ly Sage**! Along with the new 
name, we’ve made several improvements to make the feature even more helpful.

Parse.ly Sage now offers:

 * Better support for queries about conversion labels
 * Improved handling of recirculation rate questions
 * More accurate year-on-year comparisons
 * The ability to contact support directly from the chat interface

![](https://docs.parse.ly/wp-content/uploads/sites/5/2025/08/parse.ly-sage-1024x538.
png)

### Improvements & Bug Fixes:

 * Slack and email notifications for headline test and optimization completions 
   have been updated to make it easier to understand the results and take action
   quickly.
 * The selected timeframe has been re-added to the titles of listings on the Overview
   page, making it easier to understand the context of the data you’re viewing.

Last updated: September 17, 2025