Title: Product update: August 10, 2023
Author: staff
Published: August 10, 2023
Last modified: September 17, 2025

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#  Product update: August 10, 2023

### Update to converting visitor and converting visitor rate

![](https://docs.parse.ly/wp-content/uploads/sites/5/2023/08/converting-visitor-
and-converting-visitor-rate.png)

Conversions are viewable in a number of ways, and we’ve introduced several new ones
with this update.

The Conversions Count is the sheer volume number of how many conversions happened
for the content you are viewing. The Conversions Rate is what %  of those page views
converted.

What’s new in this update is that we are introducing Visitors as a metric for Conversions
Count and Conversions Rate. Previously, it was calculated via Page Views. Now you
can select between either Page Views or Visitors.

Converting Visitors is available everywhere you can see Conversions, and Converting
Visitor Rate is available everywhere you can see conversion rates.

Last updated: September 17, 2025