Title: Substack integration
Author: joshua
Published: August 5, 2026
Last modified: August 7, 2026

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 1. [Installation resources](https://docs.parse.ly/installation-resources/)
 2. [Installation tools](https://docs.parse.ly/installation-resources/installation-tools/)
 3. Substack integration

#  Substack integration

## Tracking

Adding [the Parse.ly tracking code](https://docs.parse.ly/installation-resources/parsely-integration/tracking-code-setup/)
is easy to do on a [Substack](https://substack.com/) site.

 1. Locate your [Parse.ly Site ID](https://docs.parse.ly/installation-resources/parsely-integration/tracking-code-setup/site-id/),
    e.g., `example.com`
 2. In Substack, navigate to your publication’s Settings page and scroll to the [Analytics](https://your.substack.com/publish/settings#tracking)
    section.
 3. In the **Parse.ly Pixel ID** field, enter your Parse.ly Site ID and click “Save”.

![](https://docs.parse.ly/wp-content/uploads/sites/5/2026/08/image-3.png)

## Metadata

Substack automatically produces [Parse.ly-supported metadata](https://docs.parse.ly/installation-resources/parsely-integration/metadata/metadata-jsonld/)
in the form of JSON-LD.

To add tags to your content, follow the [Substack documentation](https://support.substack.com/hc/en-us/articles/15325400348948-How-do-I-add-tags-to-Substack-posts).

Substack does not produce `articleSection` values. Parse.ly will render the section
value as `Uncategorized`. To hide this unused aspect from the Parse.ly Dashboard,
edit the **Enabled Aspects** in your [Dashboard Preferences](https://docs.parse.ly/site-settings/preferences/#enabled-aspects).

## Testing

Following setup, verify the installation of the tracking code by [looking for page view events](https://docs.parse.ly/installation-resources/parsely-integration/test-integration/#h-pageview)
and [check your metadata](https://docs.parse.ly/installation-resources/parsely-integration/test-integration/how-to-check-metadata/).

Last updated: August 07, 2026