Title: Google Tag Manager
Author: joshua
Published: August 1, 2022
Last modified: November 13, 2025

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 1. [Installation resources](https://docs.parse.ly/installation-resources/)
 2. [Installation tools](https://docs.parse.ly/installation-resources/installation-tools/)
 3. Google Tag Manager

#  Google Tag Manager

Many websites already use Google Tag Manager (GTM) for other analytics products.
Parse.ly makes it easy for you to adopt your pre-existing triggers for Parse.ly 
purposes. Here, we will walk you through using our GTM tag template. With this template,
you can set up a testing environment, Parse.ly tracking, audience segments, dynamic
tracking, and conversions.

## Testing environment

Testing is an optional, but recommended, step. We will provide you a [sandbox](https://docs.parse.ly/sandbox/)
dashboard to collect all of your testing data.

Please follow [our instructions on setting up a Parse.ly Site ID variable](https://docs.parse.ly/setting-up-a-site-id-variable/)
so that Debug Mode sends traffic to your sandbox.

## Tracking

Setting up Parse.ly’s tracking code is one of two essential components to all the
other features. Follow our instructions for [web containers](https://docs.parse.ly/gtm-tracking-for-web-containers/)
and/or [AMP containers](https://docs.parse.ly/gtm-tracking-for-amp-containers/).

The other essential component to any Parse.ly installation is supplying [metadata](https://docs.parse.ly/metadata/).

## Segments

If you have [custom audience segment](https://docs.parse.ly/setting-up-audience-segments-parsely/#segments-based-on-custom-data)
data you would like to provide, follow [our audience segment instructions](https://docs.parse.ly/gtm-audience-segments/).

## Dynamic tracking

Use the **Dynamic tracking** tag to [manually fire a pageview event](https://docs.parse.ly/gtm-dynamic-tracking/)
at any time after the Parse.ly tracker loads on the page. This is a great solution
if you want to track image slideshows within an article or dynamic content, like
infinite scroll.

## Conversions

If you already have conversions set up in GTM, then copying those conversions with
a Parse.ly tag is the easiest way to get your conversion in Parse.ly.

Whether you’ve set up conversions before or if this is your first time, you can 
[follow these instructions](https://docs.parse.ly/gtm-conversions/).

## Notes

 * The template does not generate metadata tags. To add these, follow [our metadata documentation](https://docs.parse.ly/metadata/).
 * Parse.ly’s Google Tag Manager Template is [open-source on Github](https://github.com/Parsely/gtm-parsely-template)
   and pull requests are welcome.
 * You can use the [conversion tracking](https://docs.parse.ly/google-tag-manager/#h-conversion-tracking)
   and [dynamic tracking](https://docs.parse.ly/google-tag-manager/#h-dynamic-tracking)
   tags if you have installed the Parse.ly track via another method, however, the
   Parse.ly tracker needs to be loaded on the page _before_ triggering these tags.

Last updated: November 13, 2025