Title: Installation tools
Author: joshua
Published: November 12, 2025
Last modified: February 16, 2026

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 1. [Installation resources](https://docs.parse.ly/installation-resources/)
 2. Installation tools

#  Installation tools

There are many ways of preparing your site to deliver data to Parse.ly. Several 
tools assist with satisfying one or more Parse.ly installation requirements. Review
the following list of tools, and their benefits, to see which meets your needs the
best. All of these tools can insert the [tracking code](https://docs.parse.ly/installation-developer-resources/parsely-integration/tracking-code-setup/)
onto a site, but not all of them can provide [metadata](https://docs.parse.ly/installation-developer-resources/parsely-integration/metadata/).

## WordPress Plugin

 * WordPressVIP maintains the [official Parse.ly plugin](https://docs.parse.ly/installation-developer-resources/wordpress-plugin-setup/)
 * Only tool that extracts metadata from WordPress and inserts it onto the page
 * Features [Content Intelligence](https://docs.wpvip.com/parse-ly/parsely-features/content-intelligence/),
   [Engagement Boost](https://docs.wpvip.com/parse-ly/parsely-features/engagement-boost/),
   [Headline Testing support](https://docs.parse.ly/user-handbook/dashboard/optimization-menu/headline-testing-tab/),
   and [metadata customization](https://docs.parse.ly/installation-developer-resources/wordpress-plugin-setup/plugin-common-questions/#h-can-the-rendered-metadata-be-customized-or-disabled)
 * You may disable tracker insertion for dual use with other tools featured below

## Google Tag Manager

 * Parse.ly Support maintains the [GTM community tag template](https://docs.parse.ly/installation-developer-resources/google-tag-manager/)
 * Since GTM usage is widespread, and may be on your site already, it allows for
   copying and pasting custom triggers
 * Facilitates consent management, e.g., as described by [OneTrust documentation](https://my.onetrust.com/s/article/UUID-301b21c8-a73a-05e8-175a-36c9036728dc?language=en_US)
 * Offers support for setting up [Audience Segments](https://docs.parse.ly/installation-developer-resources/google-tag-manager/gtm-audience-segments/)
   and [Conversions](https://docs.parse.ly/installation-developer-resources/google-tag-manager/gtm-conversions/)

## Other

There are other third-party tools that you may use to insert the Parse.ly tracking
code. These tools aren’t used as frequently as the others mentioned above.

 * [Gatsby plugin](https://docs.parse.ly/installation-developer-resources/parsely-integration/tracking-code-setup/gatsby/)
 * [RebelMouse](https://docs.parse.ly/installation-developer-resources/parsely-integration/tracking-code-setup/tracking-alternative-setup-options/rebelmouse-integration/)
 * [Sitecore](https://docs.parse.ly/installation-developer-resources/parsely-integration/tracking-code-setup/tracking-alternative-setup-options/sitecore/)
 * [Tealium](https://docs.parse.ly/installation-developer-resources/parsely-integration/tracking-code-setup/tracking-alternative-setup-options/tealium/)

Last updated: February 16, 2026