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Identify areas for better promotion

User Guide

It’s great to have a lot of traffic from one channel, be that search or social. But it’s a good idea to keep as much balance in those channels as possible. Have a lot of traffic from social media, but few visits from search? Take a high-performing post and look for ways to make it more search-friendly, such as writing keyword-rich headlines. Similarly, if you’re seeing lower internal circulation, think about a way to better position the article on your site.